Sixty Years of Ingenuity Inheritance and Innovation - Interview with Yang Anguo, General Manager of Anhui Forklift Group Co., Ltd.
Jobs once said: "The difference between a leader and a follower is innovation."
Innovation, a topic that is often mentioned, is always unpredictable because of its changing nature. I want to keep the company alive, to remove the injection of fresh blood and the exploration of emerging fields, and to continue to innovate. For business managers, how to change the market with a constant kernel?
Recently, after the 60th Anniversary Celebration and New Product Launch Conference of Anhui Forklift Group Co., Ltd., the reporter of China Forklift Network (www.chinaforklift.com) interviewed Mr. Yang Anguo, Deputy Secretary of the Party Committee and General Manager of Anhui Forklift Group Co., Ltd. He told him about the achievements of Heli's development over the past 60 years, and the direction of future product structure. How to continue to lead the industry trend change?
As we all know, for a company with a perfect system, innovation is more difficult. In general, these companies are better at execution than innovation. Most of these companies succeed by optimizing existing businesses rather than disruptive ideas.
Anhui Heli Co., Ltd. is a core holding subsidiary of Anhui Forklift Group Co., Ltd., which was listed on the Shanghai Stock Exchange in 1996. After 60 years of development, the annual production and sales volume has gone from a few to more than 120,000 units. The asset scale has gone from less than 10 million yuan to over 10 billion yuan, and it has stood at the top of China's industrial vehicle industry for 27 consecutive years.
As a traditional state-owned manufacturing enterprise, Heli has persisted in party leadership in the past 60 years. Instead of changing and weakening, it has become more powerful with the deepening of reform and opening up. Thanks to the development of the Chinese economy, Heli has ushered in a period of rapid development in recent years. Over the past 60 years, Heli has been learning with humility, forging ahead, reforming and innovating, breaking through on self, accumulating into a "integrity, pragmatism, and stability" business style, adhering to the quality of "excellence, the pursuit of excellence", and became a "loyal and practical" team , "Insist on independent brands, independent innovation, independent manufacturing" development ideas.
"As a manufacturing enterprise, basic manufacturing is the key. Together, we will improve our own efficiency by self-reliance and independent innovation, and improve our core competitiveness. Together with a strong sense of urgency, the positive culture guides the steady development of the industry. 60 years Based on Heli brand, the marketing system throughout the country is Meridian and Anhui Heli Industrial Vehicle Import and Export Co., Ltd. and Heli Europe Center. It has established 24 provincial sales companies and more than 400 sales and service networks and more than 80 agents worldwide. Promote 4S shop sales model, unify store image, standardize sales service, expand aftermarket, such as e-commerce parts, machine remanufacturing and other emerging fields, provide customers with high-quality pre-sale, sale and after-sales service, enhance corporate image, Enhance the core competitiveness of the company." General Manager Yang Anguo said.
When talking about the product structure of the industry, Mr. Yang said that "continue to expand the scale, conform to the market development trend, and develop towards smart, new energy and high-end. First adjust the product structure and extend to the direction of large tonnage, such as container front hoist. , Hong Kong aircraft such as empty container stacker; strengthen the research and development and production of heavy-duty storage vehicles in storage and handling equipment; with the further deepening of Industry 4.0 and China Manufacturing 2025, comply with the national development automation, intelligent call, integration into the Internet of Vehicles Or IoT elements to make the forklift smarter."
General Yang pointed out that in such a development trend, how to master the core technology and form its own core competitiveness is something that enterprises must pay attention to. "As a result, we have been continuously increasing our technology accumulation, while paying close attention to customer's business changes and consumption habits, striving to better grasp the trend and always take the lead in market competition.”
Specific to Heli itself, General Yang introduced that from the operational level, Heli should focus on the promotion and service of existing products. However, from the research and development level, Heli cannot satisfy the existing products, but needs a more forward-looking vision. "We have already passed the period of need to introduce a large number of technologies from abroad. Now we should upgrade our technology level through our own research and development, so as to catch up with the stage of international advanced brands." Yang said that Heli will continue to focus on the entire industrial vehicle in the future. In the field, by making full use of the resources that you have, you can make your products better and constantly challenge your limits.
Due to the impact of the Sino-US trade war, the uncertainty of the external environment such as the depreciation of the RMB exchange rate, as a company, it faces a severe test. The advice given by Mr. Yang is to change the change, and to change the same. For Heli, since the 1960s and 1970s, after 60 years of difficult development, we have always insisted on innovation, focusing on material handling solutions.
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